Creativity is critical.
Out of Our Minds explores creativity: its value in business, its
ubiquity in children, its perceived absence in many adults and the
phenomenon through which it disappears -- and offers a groundbreaking
approach for getting it back. Author Sir Ken Robinson is an
internationally recognised authority on creativity, and his TED talk on
the subject is the most watched video in TED's history. In this book,
Sir Ken argues that organisations everywhere are struggling to fix a
problem that originates in schools and universities. Organisations
everywhere are competing in a world that changes in the blink of an
eye - they need people who are flexible enough to adapt, and creative
enough to find novel solutions to problems old and new. Out of Our
Minds describes how schools, businesses and communities can work
together to bring creativity out of the closet and realise its inherent
value at every stage of life. This new third edition has been updated to
reflect changing technologies and demographics, with updated case
studies and coverage of recent changes to education.
While education and training are the keys to the future, the key can
also be turned the other way; locking people away from their own
creativity. Only by actively fostering creativity can businesses unlock
those doors and achieve their true potential. This book will help you
to:
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Understand the importance of actively promoting creativity and
innovation.
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Discover why creativity stagnates somewhere between childhood and
adulthood.
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Learn how to re-awaken dormant creativity to help your business
achieve more.
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Explore ways in which we can work together to keep creativity alive
for everyone.
Modern business absolutely demands creativity of thought and action.
We're all creative as children -- so where does it go? When do we lose
it? Out of Our Minds has the answers, and clear solutions for getting
it back.
