Andy Pike

(Author)

Origination: The Geographies of Brands and BrandingHardcover, 2 June 2015

Origination: The Geographies of Brands and Branding
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Part of Series
Rgs-Ibg Book
Print Length
248 pages
Language
English
Publisher
Wiley-Blackwell
Date Published
2 Jun 2015
ISBN-10
1118556380
ISBN-13
9781118556382

Description

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

  • Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
  • Challenges current interpretations of brands as vehicles of homogenization in globalization
  • Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
  • Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
  • Forges strong new connections between political and cultural economy approaches within geography
  • Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

Product Details

Author:
Andy Pike
Book Format:
Hardcover
Country of Origin:
MY
Date Published:
2 June 2015
Dimensions:
23.11 x 15.49 x 1.78 cm
Genre:
Business Aspects
ISBN-10:
1118556380
ISBN-13:
9781118556382
Language:
English
Location:
New York
Pages:
248
Publisher:
Weight:
453.59 gm

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