We live in a world of continuous disruption. Before we have a chance
to respond to one disruption, another hits. Before we finish one
transformation journey, we need to embark on another. How do you prepare
the organization for this new normal of continuous disruption? This is
the challenge that every organization is now facing, no matter how
successful their digital transformation of the past decade has been.
Organizing for the New Normal explores how to prepare the
organization for this unique challenge. How do you develop a strategy
for what is coming next while you are busily driving your current
transformation? And how do you convince emotionally exhausted employees
to join you on the journey? The book does not provide a ready-made
recipe for success, but rather explores how to put together the
ingredients that will improve the odds of success.
Organizing for the New Normal outlines the leadership competencies
critical for success in the "new normal", such as:
- How to create a "permanent" sense of urgency and an organization-wide
unease with the status quo
- How to convince people to exploit disruption as an opportunity when
all they see around them are the negative consequences of disruption
- How to institutionalize into the DNA of the organization the day to
day behaviors that would allow us to identify and respond to change
early-and how to achieve this in a decentralized way
- How to develop a strategic response that is innovative and aims to
attack the disruption rather than defend against it.
