Master's Thesis from the year 2017 in the subject Business economics -
Business Management, Corporate Governance, grade: 1,7, Linneaus
University, language: English, abstract: The Research question of this
thesis is: How is organizational culture expressed and experienced over
time in a company with a cultural focus? The purpose is to describe how
a multinational company with a strong focus on the management of culture
and values re-interprets their core cultural values in the face of
modernization and internationalization. At the same time, the
preservation of the cultural core is investigated by looking at how
culture is expressed at the case company. The research design of this
study is a qualitative case study with the collection of empirical data
through interviews, observations, and organizational documents.
Abductive reasoning was employed to serve the exploratory layout of the
study. A constructivist ontological and interpretivist epistemological
position was taken. Quality criteria, relevant for qualitative research
studies were considered. Organizational culture is one of the most
prominent topics in academia and has gained its status due to the
transferability from academia into managerial practice. Today,
organizational culture has become an institutionalized topic and
scholars call for a need to revive the topic. Inconsistency with
organizational culture and organizational vision, external market
pressure and a changing composition of the workforce ask to adapt
organizational culture to current times.
