Bachelor Thesis from the year 2019 in the subject Business economics -
Business Management, Corporate Governance, Johannes Gutenberg University
Mainz, language: English, abstract: How can one categorize organizations
like the Gutenberg Digital Hub (GDH)? What can help those organizations
to motivate their volunteers? This thesis presents insights into the
current state of organization theory and how specific, new forms of
organizations in Germany can be classified with it. Thereafter, it links
this classification to motivation theory and shows the connection from
Vroom's expectancy theory to the field of volunteer motivation.
Furthermore, this thesis wants to empower GDH-like organizations to
grasp which methods or techniques can be applied in real world
situations. Therefore, a dual approach combines a literature review and
a case study. These two offer more detailed hints to increase volunteer
motivation in such organizations. For instance, promising options are
addressing needs of the potential volunteers, enabling autonomy or
demonstrating the motive of the organization. An understanding of
volunteer motivation in general and advice for recruiting processes are
displayed as well. This thesis delivers a classification of this unique
type of organization and an overview of motivation theory in the
volunteer context, thereby providing both academic and practical value.
