This book explores the growing phenomenon of the social media storm in
the context of educational establishments. With a methodological
approach that draws on aspects of virtual and offline ethnography, the
text presents a series of case studies of public online risk-related
incidents. Our ethnographic methodology adopts the use of unobtrusive
data collection approaches, to explore publicly available data from
online interactive behaviours. Drawing on a range of methods from
internet mediated research (IMR) to inform our ethnographic account, the
book provides an in-depth exploration of the public and organisational
discourses arising from four short, clear high-profile internet risk
case studies in the education sector ranging from early year to higher
education. It considers the social construction of a new 'risk' culture
arising computer-mediated social interactions and its impact on, and
response by, the organisations and society.