Creativity is crucial to business success. But too often, even the most
innovative organization quickly becomes a giant hairball--a tangled,
impenetrable mass of rules, traditions, and systems, all based on what
worked in the past--that exercises an inexorable pull into mediocrity.
Gordon McKenzie worked at Hallmark Cards for thirty years, many of which
he spent inspiring his colleagues to slip the bonds of Corporate
Normalcy and rise to orbit--to a mode of dreaming, daring and doing
above and beyond the rubber-stamp confines of the administrative
mind-set. In his deeply funny book, exuberantly illustrated in full
color, he shares the story of his own professional evolution, together
with lessons on awakening and fostering creative genius.
Originally self-published and already a business cult classic, this
personally empowering and entertaining look at the intersection between
human creativity and the bottom line is now widely available to
bookstores. It will be a must-read for any manager looking for new ways
to invigorate employees, and any professional who wants to achieve his
or her best, most self-expressive, most creative and fulfilling work.