This new core textbook, underpinned by rigorous academic research and
industry best-practice, offers a practical approach designed to provide
students with the tools and techniques required to design and develop an
operations strategy. Authored by two of the most well-respected
authorities in the field, the book's clear and accessible content
explains how operations strategy can create value for an organisation
and positively impact on business performance. Case studies with
international relevance and which draw on examples from a wide range of
industry sectors help students to link theory and practice, develop
analytical and problem-solving skills, and gain an understanding of
operations strategy in the real world.
This textbook caters primarily for MBA students studying modules in
Operations Strategy or Operations Management, and is also suited to
postgraduate students studying Operations Strategy on specialist courses
such as Operations and Supply Chain Management or Logistics and
Operations Management. In addition, this is an important text for final
year level undergraduate students studying Operations Strategy or
Strategic Operations Management.