This book reports the latest business practices, operations models,
technologies and circular supply chain structure of the fast fashion
companies and provides many important managerial insights on the
sustainable operations management in the fast fashion era.
Sustainability is a timely topic in both the academia and the business
world. In the fast fashion era, there are considerable criticisms about
its environmental pollution generated in the manufacturing and
post-consumption processes. Over the past decades, many fast fashion
companies, such as H&M, Zara, and Uniqlo, have implemented different
sustainable programs to mitigate the negative impacts to the
environment. Nowadays, the industry is moving one step further by
addressing zero landfill through 3Rs principle (i.e., reducing, reusing
and recycling), and pursuit of the circular supply chains. This book
aims to reveal the exploratory, qualitative empirical and quantitative
analytical studies on how to achieve the goal of being environmentally
sustainable in the fast fashion era.