Jörg Haller

(Author)

Open Evaluation: Integrating Users Into the Selection of New Product Ideas (2013)Paperback - 2013, 20 April 2013

Open Evaluation: Integrating Users Into the Selection of New Product Ideas (2013)
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Part of Series
Markt- Und Unternehmensentwicklung Markets and Organisations
Part of Series
Markt- Und Unternehmensentwicklung / Markets and Organisatio
Print Length
233 pages
Language
English
Publisher
Springer Gabler
Date Published
20 Apr 2013
ISBN-10
3834944866
ISBN-13
9783834944863

Description

Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. Jörg Haller proposes a potential solution: open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.

Product Details

Author:
Jörg Haller
Book Edition:
2013
Book Format:
Paperback
Country of Origin:
NL
Date Published:
20 April 2013
Dimensions:
21.01 x 14.81 x 1.47 cm
Genre:
Business Aspects
ISBN-10:
3834944866
ISBN-13:
9783834944863
Language:
English
Location:
Wiesbaden
Pages:
233
Publisher:
Weight:
340.19 gm

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