David Phillips

(Author)

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social MediaPaperback, 1 June 2009

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
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Part of Series
PR in Practice
Print Length
288 pages
Language
English
Publisher
Kogan Page
Date Published
1 Jun 2009
ISBN-10
0749449683
ISBN-13
9780749449681

Description

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively.

David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media.

Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.

This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

Product Details

Authors:
David PhillipsPhilip Young
Book Format:
Paperback
Country of Origin:
IN
Date Published:
1 June 2009
Dimensions:
23.72 x 16.05 x 1.98 cm
ISBN-10:
0749449683
ISBN-13:
9780749449681
Language:
English
Location:
London
Pages:
288
Publisher:
Weight:
535.24 gm

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