The internet has totally revolutionized the practice of public
relations. This revolution has not only affected the way PR
professionals communicate but has changed the nature of communication
itself. This thoroughly revised, second edition of Online Public
Relations shows readers how to use this potent and energizing medium
intelligently and effectively.
David Phillips explores the growth of social media sites such as
Facebook, MySpace, Bebo, Flickr etc, and of virtual environments,
virtual communities, information sharing sites and blogs. PR
practitioners must now explore and experiment with new technologies and
new ways of thinking to get their message across - and an environment
which has been made far more transparent, due to social media.
Other topics covered include new models of information exchange,
commercial implications of the internet, how social media impacts on PR
strategy, developing online PR strategies, risks and opportunities and
CSR.
This second edition is a timely and authoritative overview of the new
online PR. Any PR professional wanting to conduct business in the modern
interconnected world will regard this book as a must.