Online Marketing Inside Out is an invaluable book for anyone wanting
to market products or services online - whether or not marketing is part
of your job description. Small-business entrepreneurs and web-site
owners will benefit from this information-packed book, as will
traditional marketers with little or no experience of online marketing.
With so many potential customers online this book will show you how to
reach and interact with them through podcasting, blogs, social networks,
video, email, and contextual advertising. This book doesn't just cover
the basics, it is inspiring reading for anyone looking for new ways to
reach new and larger customer bases.
You will learn about:
- The changing face of marketing
- The new frontier of PR and media
- Using your web site to generate income
- Getting the most from the search engine crowd
- Promote your message through socializing
- Implementing profitable email marketing campaigns
- Getting others to sell your products for you
- Spreading your message through online advertising.
Editorial Reviews
"Online Marketing Inside Out is a great bridge between what's come
before in online marketing and what's coming up and worth checking out.
" Chris Brogan
"There's everything from social media to affiliate marketing to paid
search knowledge there. Please do check it out. If you're hoping to use
the Internet to promote your business, this book will come in handy."
Jason Falls
"Online Marketing Inside Out" is a top-notch resource on the basics of
online marketing. It provides a firm foundation from which ecommerce
marketers can launch campaigns, and it can serve as a good starting
place for more in depth research about any of the topics it covers."
Practical E-Commerce
"If you've ever wanted to use social media to increase your traffic,
set up your own affiliate program, or just explain the various online
advertising options to clients, then Online Marketing Inside Out is a
great starting point" Freelance Switch
"I highly recommend Online Marketing Inside Out as a reference point
for people who want to get started with their online marketing efforts
and for experienced marketers who might need a solid checklist to
compare their existing campaigns against." Cory Huff -
Sparkplugging
"Online Marketing Inside Out is a great book for those who want a
no-hype understanding on the how and why of online marketing" Miles
Burke
"The book explains that successful marketing involves steps summed up
as: attract, engage and transact. However, equally important to
executing a successful campaign is understanding the medium, whether
it's email or FaceBook or a setting-up an affiliate program. A
successful campaign will use that that knowledge and measure the
results." yyztech
