Matthias Schu

(Author)

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (2017)Hardcover - 2017, 24 May 2017

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (2017)
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Part of Series
Handel Und Internationales Marketing Retailing and Internati
Print Length
136 pages
Language
English
Publisher
Springer Gabler
Date Published
24 May 2017
ISBN-10
3658182148
ISBN-13
9783658182144

Description

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.

Product Details

Author:
Matthias Schu
Book Edition:
2017
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
24 May 2017
Dimensions:
21.01 x 14.81 x 1.12 cm
ISBN-10:
3658182148
ISBN-13:
9783658182144
Language:
English
Location:
Wiesbaden
Pages:
136
Publisher:
Weight:
335.66 gm

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