Brands growing rapidly have a clear sense of purpose and the value they
bring to their customers and employees. On Purpose is a practical
guide to executing business purpose successfully by delivering a branded
customer experience people love. It presents a framework for success
based on being clear about your brand purpose and promise so you can
achieve exceptional results through exceptional experiences. It provides
the tools for brands to stand out by defining, designing and delivering
distinctive, valuable customer experiences across multiple channels.
Because purpose is what you do, not what you claim, On Purpose
helps you act on your business purpose by showing you how to make your
brand stand out. Each chapter illustrates how to succeed in a specific
channel by presenting interviews with purpose-driven leaders such as
Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson
(giffgaff) and case studies of companies including:
- Altro
- Barclays Bank
- Best Western
- citizenM
- IKEA
- LEGO
- Liberty Global Business Services
- London 2012 Olympics
- Lush
- Nissan
- O2
- Timpson
- Zappos