In this era of information overload and real-time communication where
anyone can publish and broadcast to millions of people with the click of
a button, there is no shortage of people talking about the need to get
their message across, or having a "narrative." But for business,
marketing, and political campaigns, there is no definitive how-to on
crafting a compelling narrative that achieves lasting results. And
without a narrative, no amount of framing, complex messaging, or facts
will succeed.
On Message solves that problem, illustrating how effective
communicators understand the power of narrative, emotion, and simple
messaging, and posits that having a personal, emotional narrative is the
basis for all successful communication.
Drawing on Zach Friend's own experience and insights from politics,
advertising, corporate communications, entertainment, and social
psychology, On Message provides a simple process for applying the
powerful principles behind crafting a narrative, ultimately paving the
path to success. Specifically, readers will:
-Learn how to focus their communication efforts in a dramatically more
powerful way on the most important factor, narrative;
-Master the mindset needed to become a better communicator and make a
forceful impact on their audience and clients;
-Stop wasting time and energy gathering unnecessary facts and data that
don't advance their message; and
-Get results faster by using narrative as a productive tool that will
fuel success.
