- Oliviero Toscani is one of world's most high profile image-makers-
Best known for his shocking advertising campaigns; particularly those
for the United Colors of Benetton from 1982 to 2000. - Featuring
Toscani's most famous campaigns and exploring his drive to make
provocative images that focus on controversial themes, ranging from
religion and sex to politics and body-image- Contributions from key
people in the fashion, photography and advertising industries including
Anna Wintour, David Bowie, Bill Cunningham, Valentino and David Bailey-
Ties in with an exhibition in October 2014 in MilanThis book is made up
of over 20 articles on various themes and campaigns key to Oliviero
Toscani's extraordinary career spanning over fifty years particularly
his work with Benetton from 1982 to 2000, which was some of the most
shocking advertising ever seen - in some cases provoking lawsuits and
the removal of Benetton clothing from stores. However, he worked wonders
for the company, making it into one of the world's most recognized
clothing brands - despite no items of clothing appearing in the
campaigns between 1990 and 2000.Laid out in a magazine format, it covers
his work from being the creative force behind brands and advertising
campaigns, to his work on numerous social design projects. The book also
looks in detail at Toscani himself, with contributions from some of the
leading people he has worked with over the years, such as Anna Wintour,
David Bowie, Bill Cunningham, Valentino and Naomi Campbell.Toscani's
photography often depicts what no one has ever dared to explore before
in advertising, such as homosexuality, racism and anorexia. This
controversial approach to photography as a medium for sending
provocative messages is what he is most renowned for and is looked at in
detail in this book.Contents: Foreword; Introduction; over 20 themed
articles including Andy Warhol's Factory; New York, New York (Vogue
shoot); Jeans and Jesus; Black and White - The Benetton Years; The
Balkans; No Anorexia; Made in Italy - The New Italian Landscape; Out in
Africa.
