This book focuses on the growth of entrepreneurship in Oceania. This
means focusing on cultural endeavors as well as digital and
technology-based forms of entrepreneurship. It is the first to explore
how Oceania has a distinctive type of business appeal given its
strategic position in the world.
Whilst other regions such as North America, Europe and Africa have been
studied in terms of entrepreneurial endeavors, there is a lack of
research on Oceania despite it being a unique and important region. This
book thus fills this gap by taking a progressive approach as to how
entrepreneurship in Oceania is managed, emphasizing the growth of new
economic segments and changing geo-political powers.