Phil Knight, el gurú de los negocios detrás del la multimillonaria
marca Nike, nos relata por primera vez su trayectoria hacia el éxito.
Phil Knight habla por primera vez de la auténtica historia detrás de
Nike, la empresa que fundó en 1962, que hoy factura más de 30 000
millones de dólares al año, y cuyo logo ha llegado a ser un símbolo
global, el icono más ubicuo y reconocido en todo el mundo.
Todo comenzó con 50 dólares y una idea sencilla: importar calzado
deportivo económico y de gran calidad desde Japón. Vendiendo esos tenis
en la cajuela de su coche, Phil Knight consiguió facturar 8 000 dólares
durante el primer año. Progresivamente, este pequeño negocio se
convirtió en una start-up exitosa que revolucionó el mercado, creó una
marca universal e innovadora y evolucionó hasta convertirse en el
gigante actual.
En estas memorias sinceras y viscerales, Phil Knight relata los
numerosos riesgos asumidos, los reveses sufridos y los incipientes
éxitos, pero sobre todo la relación con sus primeros colaboradores y
empleados, un grupo de inconformistas y luchadores que acabaron
sintiéndose como hermanos.
Juntos, animados por la fuerza de un objetivo común y una fe profunda en
el espíritu del deporte, construyeron una marca que transformó todos los
cánones establecidos.
ENGLISH DESCRIPTION
In this instant and tenacious New York Times bestseller, Nike founder
and board chairman Phil Knight "offers a rare and revealing look at the
notoriously media-shy man behind the swoosh" (Booklist, starred
review), illuminating his company's early days as an intrepid start-up
and its evolution into one of the world's most iconic, game-changing,
and profitable brands.
Bill Gates named Shoe Dog one of his five favorite books of 2016 and
called it "an amazing tale, a refreshingly honest reminder of what the
path to business success really looks like. It's a messy, perilous, and
chaotic journey, riddled with mistakes, endless struggles, and
sacrifice. Phil Knight opens up in ways few CEOs are willing to do."
Fresh out of business school, Phil Knight borrowed fifty dollars from
his father and launched a company with one simple mission: import
high-quality, low-cost running shoes from Japan. Selling the shoes from
the trunk of his car in 1963, Knight grossed eight thousand dollars that
first year. Today, Nike's annual sales top $30 billion. In this age of
start-ups, Knight's Nike is the gold standard, and its swoosh is one of
the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. In
Shoe Dog, he tells his story at last. At twenty-four, Knight decides
that rather than work for a big corporation, he will create something
all his own, new, dynamic, different. He details the many risks he
encountered, the crushing setbacks, the ruthless competitors and hostile
bankers--as well as his many thrilling triumphs. Above all, he recalls
the relationships that formed the heart and soul of Nike, with his
former track coach, the irascible and charismatic Bill Bowerman, and
with his first employees, a ragtag group of misfits and savants who
quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a
shared belief in the transformative power of sports, they created a
brand--and a culture--that changed everything.
