An updated and refreshed edition of the groundbreaking book that shows
how people can be nudged toward decisions that will improve their
lives
"If you've read Nudge and think you fully grasp the concept and its
uses, you are mistaken. The new edition significantly deepened my
understanding of what nudges are and how they can be employed. It truly
is a must-read."―Robert Cialdini, New York Times bestselling author of
Influence
"Few books can be said to have changed the world, but Nudge did.
The Final Edition is marvelous: funny, useful, and wise."―Daniel
Kahneman, #1 New York Times bestselling author of Thinking, Fast
and Slow
Since the original publication of Nudge more than a decade ago, the
word "nudge" has entered the vocabulary of businesspeople, policymakers,
engaged citizens, and consumers everywhere. The book has given rise to
more than 200 "nudge units" in governments around the world and
countless groups of behavioral scientists in every part of the economy.
It has taught us how to use thoughtful "choice architecture"--a concept
the authors invented--to help us make better decisions for ourselves,
our families, and our society.
Now, the authors have rewritten the book from cover to cover, making use
of their experiences in and out of government over the past dozen years
as well as the explosion of new research in numerous academic
disciplines. It offers a wealth of new insights, for both its avowed
fans and newcomers to the field, about a wide variety of issues that we
face in our daily lives--COVID-19, health, personal finance, retirement
savings, credit card debt, home mortgages, medical care, organ donation,
climate change, and "sludge" (paperwork and other nuisances that we
don't want and keep us from getting what we do want)--all while honoring
one of the cardinal rules of nudging: make it fun!
