Nonprofit Hero is written by Valerie Jones, who has raised more than
$175 million for nonprofits and coached thousands of people to
authentically and successfully ask for the causes they care about. She's
addressed more than 50 audiences from Baltimore to Beijing and is one of
fewer than 10,000 Certified Fund-Raising Executives (CFREs) worldwide.
In addition to running her boutique consulting firm, Valerie M. Jones
Associates (VMJA), she's volunteered extensively, serving nonprofits as
president, chair, board member, and committee member. Her method works.
Trained boards report increased comfort and willingness to ask. Many
indicate they are prepared to ask for bigger gifts, can identify more
prospective donors, and intend to contact these prospects sooner. Her
book, Nonprofit Hero, contains stories, tools, and exercises not
included in trainings. Readers will learn how to: -Honor their fears.
Surprisingly, these contain their personal prescription for success.
-Channel their passion by tapping the energy of why they want what they
want. -Discover their asking personality, including how they should and
shouldn't ask. -Get started with tips on thirty simple things to do
right now for free to help raise money. -Follow five easy steps,
starting with thanking, not asking, and with givers, not prospects.
-Cast themselves as stars, finding the step they'll most enjoy and at
which they'll excel. -Attract support by listening, understanding
motivations, and helping fulfill donors' desires. -Elevate their speech
so that they can make their case sincerely and with compelling
confidence. -Get in the right frame of mind to show up ready for "yes,"
not braced for "no." This book also helps readers form an in-depth
description of their asking personality. It illustrates how they can
best thank, steward, research, cultivate, and ask; which of the five
steps they favor; how to address their fears; play to their strengths;
overcome their weaknesses; and how to get what they need to excel. There
are 16 different and distinct profiles, one suited to each reader.
Finally, this book includes a toolkit of practical samples and
templates, such as sample giving dos and don'ts, asking scripts, and
fundraising plans.
