#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK
AWARDS!
Featuring 10 Bold new Trend Predictions
Winner of 9 International Book Awards
Introducing the highly awaited tenth edition of The Wall Street
Journal bestseller and trend report featuring ten bold new megatrend
predictions that will shape our world in the coming decade.
What if you could predict the trends that will change your business?
For the past ten years, Rohit Bhargava's signature annual Non-Obvious
Trend Report has helped over a million readers discover more than 100
trends changing our culture.
Now for the first time, Rohit and his team of Non-Obvious trend curators
reveal ten revolutionary new Megatrends that are transforming how we
work, play and live.
-- How might the evolution of gender fluid toys change our culture?
-- What can the popularity of handmade umbrellas and board games teach
us about the future of business?
-- Why do robot therapists and holographic celebrities actually
demonstrate the importance of humanity?
The answers to these questions may not be all that obvious, and that's
exactly the point. This completely revised 10th Anniversary edition of
Non-Obvious also offers an unprecedented look behind the scenes at the
author's signature Haystack Method for identifying trends, and how you
can learn to curate and predict trends for yourself.
You don't need to be a futurist or innovator to learn to think like one.
The key to growing your business or propelling your career into the next
decade lies in better understanding the present. The future belongs to
non-obvious thinkers and this book is your guide to becoming one.
Winner: Eric Hoffer Business Book of the Year
Winner: Axiom Award Gold Medal (Business Theory)
Winner: INDIE Gold Medal (Business Business Book)
Finalist: Leonard L. Berry Marketing Book Award
Winner: IPPY Silver Medal (Best Business Book)
Finalist: International Book Award (Best Business Book)
Official Selection: Gary's Book Club at CES
Winner: Non-Fiction Book Award (Gold Medal)
Winner: Pinnacle Best Business Book Award
