#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK
AWARDS!
The highly anticipated 10th edition of the groundbreaking
innovation book Non-Obvious - featuring ten all new trend predictions
for winning the future.
Introducing a book about what it really takes to predict the future,
by getting better at understanding the accelerating present.
What can the quirky rules of Icelandic hot tub etiquette and the
unexpected celebrity of a Michelin-ranked food stall in Singapore teach
you about the future of business and culture?
The answer may not be all that obvious, and that's exactly the point.
For the past decade, innovation expert and marketing professor Rohit
Bhargava and his intrepid team of trend curators have produced one of
the most widely read annual trend forecasts in the world: the
Non-Obvious Trend Report.
Whether you are among one of the more than 1 million readers of a
previous edition of this report or not, this completely updated new
edition features an unprecedented look behind the scenes at the author's
award-winning "Haystack Method" for identifying the ideas and insights
others miss by learning to collect ideas the way most people collect
frequent flier miles.
You don't need to be a futurist or innovation expert in order to learn
to think like one. In this book you'll not only learn how to use the
Haystack Method yourself, but also read insights about how to leverage
the ten forecasted megatrends to grow your own business or propel your
career.
The key to winning the future lies in better understanding the present.
This book is an essential guide to becoming a non-obvious thinker and
using the art of trend curation to get better at predicting what will be
important tomorrow based on learning to better observe patterns in the
world today.
List of awards for previous editions:
Winner: Eric Hoffer Business Book of the Year
Winner: Axiom Award Silver Medal (Business Theory)
Winner: INDIE Gold Medal (Business Business Book)
Finalist: Leonard L. Berry Marketing Book Award
Winner: IPPY Silver Medal (Best Business Book)
Finalist: International Book Award (Best Business Book)
Official Selection: Gary's Book Club at CES
Winner: Non-Fiction Book Award (Gold Medal)
Winner: Pinnacle Best Business Book Award
