Get the 2018 Updated edition of this book!
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary's Book Club at CES (2017 Edition)
Wall Street Journal Best Seller (2015 Edition)
TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition)
What unexpected insights can a holographic Holocaust survivor and a
Japanese film about soy sauce offer us about career development? How do
self-repairing airplane wings, touch-enabled "skinterface" tattoos and
smart locks predict the next trillion-dollar industry? What can the
surprising popularity of an odd Norwegian TV show and the rise of "quiet
eating" in Spain teach us about buying behavior?
The answers to these questions may not be all that obvious. And that's
exactly the point.
For the past 7 years, marketing expert and Georgetown University
Professor Rohit Bhargava has curated his best-selling list of
non-obvious trends by asking the questions that most trend predictors
miss. It's why his insights on future trends and the art of curating
trends have been utilized by dozens of the biggest brands and
organizations in the world like Intel, Under Armour and the World Bank.
In this all-new seventh edition, discover what more than a million
readers already have: how to use the power of non-obvious thinking to
grow your business and make a bigger impact in the world.
Here is a snapshot of trends featured in the report:
. Fierce Femininity - As gender continues to become more fluid,
fiercely independent women are increasingly portrayed as heroines, seen
as role models and changing the world.
- Passive Loyalty - The ease of switching from brand to brand
continues to empowers consumers - forcing brands to get smarter about
earning true loyalty of belief versus loyalty of convenience.
- Robot Renaissance - As the utility of robots moves beyond
manufacturing and into the home and workplace, they adopt better
human-like interfaces and even may have micro-personalities built in.
- Moonshot Entrepreneurship - Inspired by visionary entrepreneurs,
more organizations think beyond profit and focus on using business to
make a positive social impact and even save the world.
In total, the Non-Obvious 2017 Edition features 15 all-new trends for
2017 across 5 categories including Culture & Consumer Behavior,
Marketing & Social Media, Media & Education, Technology & Design plus
Economics & Entrepreneurship. The book also features a detailed section
with a review and rating for more than 60 previously predicted trends -
with longevity ratings for each.
As with the original version, this new edition of Non-Obvious also
delves into the curation process the author has used for years to build
his Trend Reports and takes readers behind the scenes of trend curation
(much to the delight of past readers who have been asking about this for
years), and show them the methodology they can use to predict the future
for themselves.
