Wall Street Journal Best Seller (2015 Edition) Gold Medal:
Non-Fiction Book Awards (2018 Edition) Winner: IPPY Book Awards
Silver Medal (2018 Edition)
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary's Book Club at CES (2017 Edition)
#1 AMAZON OVERALL BUSINESS BEST SELLER (2015 Edition)
*What secrets can a 400-year-old Turkish cymbal maker and an Icelandic
hot tub etiquette video teach you about the power of storytelling?
How do Michelin-ranked food stalls in Singapore and the decline of Swiss
watches force all luxury brands to rethink their business models?
What insights can the world's quietest place and a clothing dye produced
by former tobacco farmers reveal about serving enlightened consumers?*
The answers to these questions may not be all that obvious. And that's
exactly the point. For the past eight years, innovation expert Rohit
Bhargava and his team have predicted 15 "Non-Obvious" trends each year.
In this book, get a sneak peek at the proven methods exclusively taught
to thousands of executives at leading brands, organizations and
governments to develop unexpected solutions to critical problems. The
power of non-obvious thinking can help you see what others miss, grow
your business and make a bigger impact in the world.
In this all-new eighth edition, discover what more than a million
readers already have: how to use the power of non-obvious thinking to
grow your business and make a bigger impact in the world.
In total, the Non-Obvious 2018 Edition features 15 all-new trends across
5 categories including Culture & Consumer Behavior, Marketing & Social
Media, Media & Education, Technology & Design plus Economics &
Entrepreneurship. The book also features a detailed section with a
review and rating for more than 100 previously predicted trends - with
longevity ratings for each.
As with the original version, this new edition of Non-Obvious also
delves into the curation process the author has used for years to build
his Trend Reports and takes readers behind the scenes of trend curation
(much to the delight of past readers who have been asking about this for
years), and show them the methodology they can use to predict the future
for themselves.
