Wall Street Journal Best Seller Finalist: The AMA Leonard L. Berry
Book Prize Winner: The Eric Hoffer Book Award (Business) Winner:
INDIE Gold Medal Book Award (Business)
How are a men's grooming brand and frustrated stuck-at-work dads
leading a revolution in masculinity post #MeToo?
What can the decline of a global lingerie brand and corporate
hackathons teach us about how fear can stifle innovation?
How does hiring neuro-diverse workers and creating empathetic shampoo
bottles signal a dramatic shift toward compassion in the workplace?
For the past 9 years, marketing expert and Georgetown University
Professor Rohit Bhargava has curated his best-selling list of
non-obvious trends by asking the questions that most trend predictors
miss.
In this all-new ninth edition, discover what more than a million readers
already have: how to use the power of non-obvious thinking to grow your
business and make a bigger impact in the world.
In total, the Non-Obvious 2019 edition features 15 all-new trends
across 5 categories including Culture; Consumer Behavior, Marketing;
Social Media, Media & Education, Technology; Design plus Economics;
Entrepreneurship. The book also features a detailed section with a
review and rating for more than 115 previously predicted trends, with
longevity ratings for each.
As with the original version, this new edition of Non-Obvious also
delves into the curation process the author has used for years to build
his Trend Reports and takes readers behind the scenes of trend curation
(much to the delight of past readers who have been asking about this for
years), and show them the methodology they can use to predict the future
for themselves.
