Millionaire maker Dan S. Kennedy, joined by successful franchisors
Forrest Walden and Jim Cavale, debunk the branding lies and myths shared
by small business owners and entrepreneurs and deliver a heavy dose of
reality.This book isn't about buying brand power. It's about getting a
highly valuable brand, FREE. Led by Kennedy and contributors, learn the
principles behind power-house brands that didn't pour oceans of money
into the branding of their business. Then, master these truths for
yourself, put them into practice, and gain your own brand and customers
who believe in, promote and buy your brand.