This new edition of No B.S. Direct Marketing re-affirms the essential
fundamentals revealed by Dan S. Kennedy in the original edition and adds
six new chapters full of vital updates, incorporating the newest media
and marketing methods. Expanding on key direct marketing strategies, new
case history examples and samples from new guest contributors--each with
extraordinary, current success in this economy--in diverse fields,
Kennedy delivers THE NO B.S. to direct marketing for non-direct
marketers.