At Nike, the desire to be the best is a journey, not a destination -
better is always temporary.
Phaidon commemorates the company's influence with Nike: Better is
Temporary, a landmark publication that charts Nike's transformation
from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes
exploration into Nike's ethos-driven design formula, placing
industry-defining innovations and globally recognized products alongside
previously unpublished designs, prototypes, insider stories, and more.
Beginning with "Breaking2," an introduction detailing Nike's 2017
attempt to facilitate a sub-two-hour marathon, the book lays out in five
thematic chapters Nike's focus on performance, brand expression,
collaboration, inclusive design, and sustainability.
The book's extraordinary design also nods to its contents. The striking
cover features overlapping silkscreened layers of Nike's proprietary
Volt yellow and Hyperpunch pink colors overlaying an image of
world-champion marathoner Eliud Kipchoge printed in a half-tone dot
pattern. The book's spine, visible through the clear jacket, showcases a
series of colored tabs that extend from its interior pages and which are
referenced in the book's bonus chapter, "Crafting Color."
Combining 500 color illustrations with stories, insights, knowledge,
passion, and history shared by Nike's remarkable team, Nike: Better is
Temporary will serve as a manual of innovation and inspiration for
generations to come.
