The national bestselling author and streetwear entrepreneur Bobby
Hundreds's manifesto about NFTs, the future of creativity, and bringing
his brand and community into the modern digital space.
Bobby Hundreds has spent twenty years building his streetwear company,
The Hundreds, to be as much a community as a brand. So when Bobby
discovered NFTs in 2020, he knew that the technology had the makings of
a revolution. Now, fans could not only directly support artists and
creators, but also have a genuine stake in the success of the work.
Here, Bobby saw a way for the Hundreds community to participate in the
brand
as never before.
But was this a good idea? Are NFTs truly the future of creativity? Or
just a fad? Are they a scam? Maybe they are all those things.
In NFTs Are a Scam / NFTs Are the Future, Bobby digs deep into these
questions and more:
Are NFTs fashion? A cult? Already over? Just beginning? None of the
answers are simple, and Bobby works through each with the thoughtfulness
and hard-earned insight that have made him a fervently sought-after
voice in conversations about creativity, commerce, and community in the
digital age.
Over the course of just a few years, NFTs have been celebrated and
derided; fortunes have been made and lost, empires built and toppled,
and Bobby has been, and remains, in the thick of it. For the reader
sitting on a collection of NFTs, this is an obvious must-read. For those
wondering what's been going on--and why it's worth paying attention
to--it is the perfect primer.
