Susan Coleman

(Author)

Next Wave: Financing Women's Growth-Oriented FirmsPaperback, 7 September 2016

Next Wave: Financing Women's Growth-Oriented Firms
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Print Length
312 pages
Language
English
Publisher
Stanford Economics and Finance
Date Published
7 Sep 2016
ISBN-10
1503600009
ISBN-13
9781503600003

Description

You may be familiar with the success stories of Spanx, GoldieBlox, and other women-owned businesses that have taken their markets by storm. But, today, only two percent of women-owned firms generate more than one million dollars annually. The Next Wave is here to help women drive up that number.

Drawing on the Kauffman Firm Survey and many other sources, Susan Coleman and Alicia M. Robb cull together data-driven advice for women-owned, growth-oriented businesses as they finance their expansion. They not only consider the unique approaches and specific concerns of female business owners, but also take into account the growing pool of investors who will play a role in selecting and grooming a new generation of women entrepreneurs. Since growth-oriented firms typically require external capital, the investor perspective is critical. Telling entrepreneurs what the research means for them, outfitting them with resources, and illustrating the road ahead with real world cases, this book serves as a pioneering strategy guide for the next wave of women who want to "go big" to bring home their goals.

Product Details

Authors:
Susan ColemanAlicia M Robb
Book Format:
Paperback
Country of Origin:
US
Date Published:
7 September 2016
Dimensions:
22.86 x 15.24 x 2.03 cm
ISBN-10:
1503600009
ISBN-13:
9781503600003
Language:
English
Pages:
312
Weight:
430.91 gm

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