You may be familiar with the success stories of Spanx, GoldieBlox, and
other women-owned businesses that have taken their markets by storm.
But, today, only two percent of women-owned firms generate more than one
million dollars annually. The Next Wave is here to help women drive up
that number.
Drawing on the Kauffman Firm Survey and many other sources, Susan
Coleman and Alicia M. Robb cull together data-driven advice for
women-owned, growth-oriented businesses as they finance their expansion.
They not only consider the unique approaches and specific concerns of
female business owners, but also take into account the growing pool of
investors who will play a role in selecting and grooming a new
generation of women entrepreneurs. Since growth-oriented firms typically
require external capital, the investor perspective is critical. Telling
entrepreneurs what the research means for them, outfitting them with
resources, and illustrating the road ahead with real world cases, this
book serves as a pioneering strategy guide for the next wave of women
who want to "go big" to bring home their goals.