Providing a timely contribution to the ongoing questions surrounding
topics which are by definition subject to varying stakeholder
interpretations, this book addresses "the missing link" between
theoretical CSR concepts and everyday management practice. It acts as a
guide to awaken managers to the advantages of adopting a CSR "mindset"
when developing sustainable business strategies. The book consists of
three parts: 1) A theoretical realm which establishes the key concepts
and rationale for the adoption of a sustainable CSR approach, 2) A
practical realm which addresses putting CSR and sustainability into
business practice, 3) An educational realm which proposes how to
incorporate the concepts into teaching and training.