Steven Heller

(Author)

New Ornamental Type: Decorative Lettering in the Digital AgeHardcover, 1 May 2010

New Ornamental Type: Decorative Lettering in the Digital Age
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Print Length
192 pages
Language
English
Publisher
Thames & Hudson
Date Published
1 May 2010
ISBN-10
0500515026
ISBN-13
9780500515020

Description

Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative.

Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.

New Ornamental Type is an essential reference for practitioners and students, and for anyone who appreciates the sheer delight of type as illustration.

Product Details

Authors:
Steven HellerGail Anderson
Book Format:
Hardcover
Country of Origin:
CN
Date Published:
1 May 2010
Dimensions:
25.7 x 25.81 x 2.39 cm
ISBN-10:
0500515026
ISBN-13:
9780500515020
Language:
English
Location:
New York, NY
Pages:
192
Publisher:
Weight:
1315.42 gm

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