Expressive lettering and illustrated words: here is a kaleidoscope of
highly animated text and type from a broad spectrum of styles and
effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair,
electricity, and monuments are just a few of the creative allusions for
the dramatic and intricate examples inspired by nature, history, and
just about anything that is visually provocative.
Beginning with an historical overview of ornamental type and how it has
evolved through the major creative periods from the beginning of the
twentieth century to the present, the book includes hundreds of
contemporary examples from around the world, organized into three
sections: History Lesson, Au Naturel, and Eclectic. Each includes a
brief essay introducing the background, influences, and outstanding
aspects of the graphic work so beautifully displayed.
New Ornamental Type is an essential reference for practitioners and
students, and for anyone who appreciates the sheer delight of type as
illustration.