Gerrit Heinemann

 (Author)

New Online Retailing: Innovation and Transformation (2010)Paperback - 2010, 25 September 2014

New Online Retailing: Innovation and Transformation (2010)
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Print Length
261 pages
Language
English
Publisher
Gabler Verlag
Date Published
25 Sep 2014
ISBN-10
3834946524
ISBN-13
9783834946522

Description

The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.

Product Details

Authors:
Gerrit HeinemannChristoph Schwarzl
Book Edition:
2010
Book Format:
Paperback
Country of Origin:
NL
Date Published:
25 September 2014
Dimensions:
24.41 x 16.99 x 1.5 cm
ISBN-10:
3834946524
ISBN-13:
9783834946522
Language:
English
Location:
Wiesbaden
Pages:
261
Publisher:
Gabler Verlag
Weight:
449.06 gm

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