A stunning and thought provoking round-up of today's most interesting
visual communication projects, New Graphic Design surveys the very
latest work from one hundred of the world's most exciting and
ground-breaking practitioners. This guide to contemporary graphic design
not only illustrates the latest projects, from websites, apps, banner
ads, packaging and infographics to exhibition design, social issue
posters, corporate branding campaigns and interactive media design, but
also includes in-depth interviews with the selected designers. Each
designer's entry also includes detailed biographic information and a
short précis on the designer's approach, written by the designers
themselves. In addition, an introduction by the Fiells assesses the
status of graphic design in our increasingly digitized world and
attempts to predict its future trajectory with the advent of
increasingly advanced 3D technologies and the growing erosion of
traditional advertising campaign conduits. New Graphic Design is an
essential guide for anyone interested in the power of visual
communication, and is an absolute must-have publication for students and
professional practitioners alike.