"This book is Moneyball for management. It will help you understand
your subconscious biases that can lead to bad decisions, and it will
teach you the techniques to help you make better decisions." --Gordon
Tredgold, author of Fast
"This well-written, go-against-the-grain book is full of practical
ways to tap into your very best mental resources to make better and
better decisions." --Brian Tracy, bestselling author of Eat that
Frog!
Want to avoid business disasters, whether minor mishaps, such as
excessive team conflict, or major calamities like those that threaten
bankruptcy or doom a promising career? Fortunately, behavioral economics
studies show that such disasters stem from poor decisions due to our
faulty mental patterns--what scholars call "cognitive biases"--and are
preventable.
Unfortunately, the typical advice for business leaders to "go with their
guts" plays into these cognitive biases and leads to disastrous
decisions that devastate the bottom line. By combining practical case
studies with cutting-edge research, Never Go With Your Gut will help
you make the best decisions and prevent these business disasters.
The leading expert on avoiding business disasters, Dr. Gleb Tsipursky,
draws on over 20 years of extensive consulting, coaching, and speaking
experience to show how pioneering leaders and organizations--many of
them his clients--avoid business disasters. Reading this book will
enable you to:
- Discover how pioneering leaders and organizations address cognitive
biases to avoid disastrous decisions.
- Adapt best practices on avoiding business disasters from these leaders
and organizations to your own context.
- Develop processes that empower everyone in your organization to avoid
business disasters.
