Net Worth explains how businesses can benefit by forming new
partnerships with customers in matters of information capture and
privacy. Consumers are losing patience with companies that use personal
data about buying habits, income levels, and credit card usage for
corporate gain. What consumers need is a new kind of business--an
information intermediary or infomediary--to protect customers' privacy
while maximizing their information assets. Companies playing the
infomediary role will become agents of customer information, marketing
such data to businesses on consumers' behalf and protecting consumer
privacy. John Hagel, co-author of the bestselling Net Gain, teams with
Marc Singer to lay out the underlying economic and competitive dynamics
that will foster the emerging business of the infomediary. Net Worth
identifies the convergence of commerce, technology, and consumer
frustration as the incubator for the infomediary business, as consumers
seek to release their personal information only when they can receive
value in exchange for their data.