This provocative monograph defines the elusive concept of neoliberal
psychology, focusing on its form, content, and cultural contexts and
establishing it as a core feature of modern society. Its cross-cultural
analysis examines the reality of neoliberal psychology in the globalized
world, asserting that neoliberalism influences individuals' sense of
self, identity, and-regardless of country of origin-concept of
nationality. Macro cultural psychological theory opens out neoliberal
psychology in its most visible aspects, such as work life, sexuality,
consumer behavior, and the shared vision of the good life. At the same
time, the author identifies profound social inequities and other
negative aspects of neoliberal society and discusses how they may be
corrected.
Included in the coverage:
-
Snapshots of neoliberal society and psychology.
-
A psychological theory for comprehending neoliberal psychology.
-
Neoliberalism as a cultural, political, economic, ideological system.
-
The neoliberal class structure of phenomena.
-
Psychological and cultural emancipation, and macro cultural
psychological theory.
Since neoliberalism is the dominant social system in today's world, and
because it commands both strong support and strong criticism from
diverse interest groups, Neoliberal Psychology will be of general
interest to a wide readership. The book's psychological focus is a new
window into neoliberalism that is more accessible than more technical
accounts of its economics and politics, and it should appeal especially
to social science students and professors.
