In the rapidly changing and globalised business environment of the IT
industry, virtual teams represent an emerging and increasingly prevalent
work form. Based on a field study in the marketing department of an
international IT company in Europe, this book seeks to understand what
makes for the successful management of virtual teams. It offers an
extensive literature review (Chapter 2) and a detailed description of
the qualitative, ethnographic research project (Chapter 3). The analysis
was conducted with the help of qualitative research software (NVivo) and
led to more than thirty findings relevant to the subject (Chapter 4).
Considering the scarce time of people working in fast-paced realworld
environments, Chapter 5 provides specifically framed managerial
recommendations, aimed at being easily accessible without lengthy
reading times. Advantages and drawbacks associated with virtual teams
are identified, and practical approaches for managing virtual teams in
areas like recruitment, communication, cultural differences, managing
conflicts, or increasing trust are suggested.