This book shows how to work with stories and narrative approaches in
almost all fields of action of a company, and demonstrates the added
value resulting from a holistic narrative perspective. The authors take
thereby a practice-based perspective from the viewpoint of managing
directors, the C-suite, organizational developers, corporate
communicators and advisers with a rich description of the methods and
implementation.
By the employment of these narrative methods, leadership styles,
communication, knowledge and change management can be planned in such a
way that on the one hand the identity-core of the enterprise remains
always apparent and on the other, the organization can develop in an
agile fashion into the future.