Stories and narratives are powerful tools for explaining the world
around us. This book explores storytelling as a way of engaging
audiences with sustainable development issues and reflects on the
opportunities and limitations of storytelling for sustainability as an
innovative approach to sustainability communication.
Bringing together voices and perspectives from research and practice,
this volume explores the ways in which storytelling can support change
toward sustainability. Unlike other anthologies, the book first provides
a sound scientific basis by unfolding the storytelling approach and
presenting empirical studies on its impact on effects. It clarifies
important terms and presents recent findings on the impact of
storytelling on sustainability from an extensive 3-year research project
on this question. The second part shows how storytelling can be used in
different fields of practice to communicate sustainability in more
engaging and effective ways. Here, the main focus is on not only
case-based accounts of positive change, but also tensions, arising from
the application of storytelling for sustainability in journalism, higher
education, corporate communication, or science communication.
Combining theory with practical examples, this innovative book will be a
great resource for students and scholars of environmental communication
and sustainable development, as well as professionals working in related
fields.
