Erik Larson

(Author)

Naked Consumer: How Our Private Lives Become Public CommoditiesPaperback, 1 February 1994

Naked Consumer: How Our Private Lives Become Public Commodities
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Print Length
288 pages
Language
English
Publisher
Penguin Books
Date Published
1 Feb 1994
ISBN-10
0140233032
ISBN-13
9780140233032

Description

After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.

Product Details

Author:
Erik Larson
Book Format:
Paperback
Country of Origin:
US
Date Published:
1 February 1994
Dimensions:
19.56 x 12.95 x 1.78 cm
ISBN-10:
0140233032
ISBN-13:
9780140233032
Language:
English
Location:
New York, NY
Pages:
288
Publisher:
Weight:
226.8 gm

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