Every business should introduce new technologies to improve their
performance? The only way to innovate is to think outside of the box?
And obviously, having a Chief Strategy Officer is a guarantee of
success. Really?
The reality is that there are no magic recipes for success. If there
were, every company would use them, and no single company would be
outstanding.
Business strategy is messy, requires hard graft and is difficult to get
right. And yet the world of strategy is dominated by management
consultants and business gurus making sweeping generalizations,
oversimplifying business thinking and peddling their own unfounded
ideas. But do these methods actually work?
Myths of Strategy debunks thirty of these most common strategy
sagas, cutting through consultant hyperbole and provide you with tried
and test business ideas that will make your company more successful.
About the Business Myths series...
The Business Myths series tackles the falsehoods that pervade the
business world. From leadership and management to social media, strategy
and the workplace, these accessible books overturn out-of-date
assumptions, skewer stereotypes and put oft-repeated slogans to the
test. Entertaining and rigorously researched, these books will equip you
with the insight and no-nonsense wisdom you need to succeed.