A brand is just a logo - everyone knows that, don't they? After all,
it's not as though a good brand can save a bad business, and besides,
the digital revolution is making branding irrelevant...
Myths of Branding, written by renowned branding experts Andy
Milligan and Simon Bailey, explores the huge number of misguided,
mistaken and blatantly false myths that abound in the branding arena.
From the belief that developing brands is nothing more than fiddling
with logos, to the perception that it's a 'soft' area of marketing that
doesn't go beyond visual identity and that the customer is always
right - these myths are all surprisingly entrenched, yet could not be
further from the truth.
Myths of Branding uses up-to-date case studies and witty examples
to debunk these popular misconceptions, and replaces them with the
reality of what it's really like to work in the world of branding.
Jam-packed with entertaining anecdotes and useful information that
practitioners can learn from, it guarantees a deeper, sharper
understanding of the realities of branding and brand management.
About the Business Myths series...
The Business Myths series tackles the falsehoods that pervade the
business world. From leadership and management to social media, strategy
and the workplace, these accessible books overturn out-of-date
assumptions, skewer stereotypes and put oft-repeated slogans to the
test. Entertaining and rigorously researched, these books will equip you
with the insight and no-nonsense wisdom you need to succeed.
