"My Life in Advertising" is an autobiography detailing the life of
advertising genius Claude C. Hopkins (author of the business classic
"Scientific Advertising"). This book is not written as a personal
history, but as a business story. The chief object behind every chapter
is to offer helpful suggestions to those who will follow his advice. As
practical as it is interesting, "My Life in Advertising" is a must-read
book for anyone wanting to understand the secrets of how to sell. Many
of his strategies and techniques still apply today, even for internet
marketing.