Bringing the best of Claude C. Hopkins together. Here, you'll get two
landmark works in one, and discover his fixed principles and basic
fundamentals that still prevail today. 1) Scientific Advertising is a
book written by Claude C Hopkins and is cited by many advertising and
marketing personalities (such as David Ogilvy, Gary Halbert, and Jay
Abraham) as a ""must-read"" book. The Book contains many principles that
are common in all performance-based marketing today, such as the idea of
testing and measuring ad effectiveness, writing to one person,
understanding and using psychology, basing advertising on sales,
eliminating risk, learning what the thousands want to understand what
the millions will buy. It is indeed impossible to say one understands
advertising without having a thorough grasp on the material in this
book. David Ogilvy wrote that ""Nobody should be allowed to have
anything to do with advertising until he has read this book seven times
and The book is widely considered the foundation of direct marketing. 2)
"My Life in Advertising" is an autobiography detailing the life of
advertising genius Claude C. Hopkins (author of the business classic
"Scientific Advertising"). This book is not written as a personal
history, but as a business story. The chief object behind every chapter
is to offer helpful suggestions to those who will follow his advice. As
practical as it is interesting, "My Life in Advertising" is a must-read
book for anyone wanting to understand the secrets of how to sell. Many
of his strategies and techniques still apply today, even for internet
marketing.
