My Bloody Valentine's unique sound on their final album Loveless defined
a sub-genre of indie rock known as shoegaze. This book is the first
major academic study of My Bloody Valentine and their decisive
presentation of shoegazer aesthetics: Loveless. The book begins by
tracing the origins of shoegaze, then focuses more specifically on My
Bloody Valentine and their development and struggles as a band in order
to emphasize the profundity of their last album. Next, it presents an
analysis of Loveless using both traditional and non-traditional methods.
Finally, the book offers the reception of Loveless by dissecting several
reviews, both official and unofficial, with the intention of
highlighting its virtually unanimous positive response. Throughout the
book, the author has attempted to combine both academic and journalistic
writing and research standards so that interested persons from both
areas may benefit from its reading. The essential objective of this book
is to justify My Bloody Valentine as one of the most important bands in
history while also presenting a model for popular music studies.