The 21st century is awash with ever more mixed and remixed images,
writing, layout, sound, gesture, speech, and 3D objects. Multimodality
looks beyond language and examines these multiple modes of communication
and meaning making.
Multimodality: A Social Semiotic Approach to Contemporary
Communication represents a long-awaited and much anticipated addition
to the study of multimodality from the scholar who pioneered and
continues to play a decisive role in shaping the field. Written in an
accessible manner and illustrated with a wealth of photos and
illustrations to clearly demonstrate the points made, Multimodality: A
Social Semiotic Approach to Contemporary Communication deliberately
sets out to locate communication in the everyday, covering topics and
issues not usually discussed in books of this kind, from traffic signs
to mobile phones.
In this book, Gunther Kress presents a contemporary, distinctive and
widely applicable approach to communication. He provides the framework
necessary for understanding the attempt to bring all modes of
meaning-making together under one unified theoretical roof.
This exploration of an increasingly vital area of language and
communication studies will be of interest to advanced undergraduate and
postgraduate students in the fields of English language and applied
linguistics, media and communication studies and education.
