From bestselling author Bob Glazer comes a revolutionary approach to
partnership marketing. Partnership marketing is not new; it has existed
in many different forms, and under many different names, such as
affiliate marketing, for decades. However, thanks to transformative
changes in enabling technology and pricing models, as well as a change
in both supply and demand, partnership marketing now exists in a more
automated, scalable form that few companies have fully leveraged to
date. MOVING TO OUTCOMES will unlock the keys and show readers how to do
so for themselves.
Think about your marketing strategy as you would consider an investment
portfolio. Every investment guru advises diversifying your stock market
assets to protect against declines in some types of assets.
Additionally, if you want better returns, you need to adjust your
holdings through diversification and get outside of the traditional
asset classes. Once an asset class reaches maturity and ubiquity, you
are much less likely to see above-average returns. Investors can't beat
the market by investing in the biggest names of today; instead, they
need to find the next Microsoft, Amazon, or Tesla.
Marketers today have a choice. They can keep doubling down on
advertising with the digital goliaths of today or begin to diversify and
invest in other marketing channels, with an eye toward the future.
