I'm not going to lie to you: running an in-house marketing department is
hard. I have been there before. The chaos at the start of a project, the
disarray of dealing with agencies, the anxiety of a looming deadline.
It's stressful, hectic, and complex. But what if I told you that things
don't have to be this way? What if there was a way to bring order to the
chaos? That's exactly what in-housing can help you with. By taking
control of your company's content creating, social media activation and
bringing essential tasks in-house, you can effectively transform the way
you run your marketing activities. For the last 15 years, I've been
helping organisations setting up their in-house SoMe, content, branding,
and marketing teams. Building an in-house creative agency can seem like
a Herculean task. It is certainly not a short or one-time process. You
have to approach it like an entrepreneurial venture - find great
employees, create a culture where they can thrive, and watch the results
pour in. This book will give you an understanding of what goes into
building an internal marketing department; what you need in terms of
roles and skills and how to structure your work. By understanding the
in-house model, hiring the right people, and adopting best practices,
you can speed up your workflow and gain a more agile approach to your
marketing. It's fair to say that though you most likely will save you
money by in-housing your marketing activities, this should not be the
goal. The main reason to in-house should be to get better control of
your campaigns, assets and workflows. And to get the speed and agility,
you need in today's world of marketing. That is what this book is all
about. You will find the ideas to create and manage your own in-house
setup, tested process, step-by-step guides outlined in the book. They
are easy to follow, despite being the result of more that a decade of
experience and research. The process is designed to minimise your risk
of failure are c
