Blake Morgan

(Author)

More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer ExperiencesHardcover, 9 May 2017

More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
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Print Length
198 pages
Language
English
Publisher
Routledge
Date Published
9 May 2017
ISBN-10
1138046787
ISBN-13
9781138046788

Description

"Less is more" may be good advice for many efforts, but it is terrible advice when it comes to customer experience. Brands that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. Companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience: they do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario.

Customer experience guru Blake Morgan walks you through the D.O.M.O.R.E. concepts that set businesses up for success by emphasizing the importance of relationships. Companies that do more:

Design something special
Offer a strong employee experience
Modernize with technology
Obsess over the customer
Reward responsibility and accountability
Embrace disruption and innovation

More Is More offers practical advice for building or improving customer experience that you can apply immediately at your own organization. Time is of the essence: your customers are not willing to wait for you to get the customer experience right. Outlining the key areas you need to address immediately, More Is More will help you weather external changes, remain relevant, and thrive in today's ever-changing business landscape.

Product Details

Author:
Blake Morgan
Book Format:
Hardcover
Country of Origin:
US
Date Published:
9 May 2017
Dimensions:
23.11 x 15.49 x 2.54 cm
ISBN-10:
1138046787
ISBN-13:
9781138046788
Language:
English
Location:
Oxford
Pages:
198
Publisher:
Weight:
517.09 gm

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