"Less is more" may be good advice for many efforts, but it is terrible
advice when it comes to customer experience. Brands that want to stay
relevant must apply more energy, focus, and resources to creating
knock-your-socks-off customer experiences than they ever did before.
Companies that embrace a "more is more" philosophy work harder and go
further to ensure that their customers have a positive experience: they
do this through customer-focused strategies and leadership, via
operations, policies, and procedures that consider how the customer will
fare in every scenario.
Customer experience guru Blake Morgan walks you through the D.O.M.O.R.E.
concepts that set businesses up for success by emphasizing the
importance of relationships. Companies that do more:
Design something special
Offer a strong employee experience
Modernize with technology
Obsess over the customer
Reward responsibility and accountability
Embrace disruption and innovation
More Is More offers practical advice for building or improving
customer experience that you can apply immediately at your own
organization. Time is of the essence: your customers are not willing to
wait for you to get the customer experience right. Outlining the key
areas you need to address immediately, More Is More will help you
weather external changes, remain relevant, and thrive in today's
ever-changing business landscape.
